Andy Gibson is founder of the “5-a-day for your mind” campaign, Mindapples. Andy’s background is in social media and web start-ups, and he is co-founder of the award-winning web education start-up, School of Everything . He recently published his first book, Social by Social , a comprehensive practical guide to using social technologies for social good. Andy advises organisations like NESTA, the Young Foundation and the Arts Council on the opportunities presented by new technologies, and he is an associate of Futuregov , More Associates and The People Speak . In 2007 he was listed in the Courvoisier-Observer Future 500 “ones to watch” in the UK, and is a fellow of the School for Social Entrepreneurs and a Fellowship Councillor at the RSA .